Relocation of Car Manufacturers: Wise Solution or Costly Setback?
نویسندگان
چکیده
منابع مشابه
Neural correlates of culturally familiar brands of car manufacturers.
Brands have a high impact on people's economic decisions. People may prefer products of brands even among almost identical products. Brands can be defined as cultural-based symbols, which promise certain advantages of a product. Recent studies suggest that the prefrontal cortex may be crucial for the processing of brand knowledge. The aim of this study was to examine the neural correlates of cu...
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We explore the determinants and effects of trust relationships between upstream suppliers and downstream producers. Using unique survey data on individual supplier-buyer relationships in the German automotive industry, we show, by means of different measures of supplierbuyer trust, that higher levels of trust mitigate relationship-specific underinvestment in a classical hold-up situation. Moreo...
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While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In contrast, little is known about the long-run impact of price promotions on manufacturer and retailer revenues and margins, although both marketing researchers and practitioners consider this a priority a...
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ژورنال
عنوان ژورنال: Operations and Supply Chain Management: An International Journal
سال: 2015
ISSN: 2579-9363
DOI: 10.31387/oscm0200139